Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition ofMarketing Research shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Your Success is Hidden in Your Daily Activity!This 30-day pocket-sized journal is designed to help you monitor and keep track of your daily book marketing activities. Now that your book is published, or soon to be published, it's essential that you let the world know about your masterpiece! By doing something, even something small each day, you will make a huge splash and get your book in front of a whole lot of readers. This Busy Author's Book Marketing Pocket Journal will help you: Maximize your marketing momentum! Easily record your activities and results! Grow your network of promotion partners!
This is an engaging study of the mental lexicon - the way in which the form and meaning of words is stored by speakers of specific languages. Fortescue attempts to narrow the gap between the results of experimental neurology and the concerns of theoretical linguistics in the area of lexical semantics. The prime goal as regards linguistic theory is to show how matters of lexical organization can be analysed and discussed within a neurologically informed framework that is both adaptable and constrained. It combines the perspectives of distributed network modelling and linguistic semantics, and draws upon the accruing evidence from neuroimaging studies as regards the cortical regions involved. It engages with a number of controversial current issues in both disciplines. This text is intended as a tool for linguists interested in psychological adequacy and the latest advances in Cognitive Science. It provides a principled means of distinguishing those semantic features required by a mental lexicon that have a direct bearing on grammar from those that do not. "A Neural Network Model of Lexical Organisation" is essential reading for researchers in neurolinguistics and lexical semantics. "Continuum Studies in Theoretical Linguistics" publishes work at the forefront of present-day developments in the field. The series is open to studies from all branches of theoretical linguistics and to the full range of theoretical frameworks. Titles in the series present original research that makes a new and significant contribution and are aimed primarily at scholars in the field, but are clear and accessible, making them useful also to students, to new researchers and to scholars in related disciplines.
Self-Publishing and Book Marketing, A Research Guide provides in-depth market analysis and industry research with a focus on self-publishing terms, packages and fees. The book offers insights into formatting and design practices, and shares best marketing tips for self-published authors.
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