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Sustainable Marketing

RRP $360.00

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<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;


Multilevel Marketing Success Manual

RRP $13.99

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Multi-Level Success Manual is a complete Step-By-Step Guide for anyone who wants to leave the 9 to 5 rat race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. Before reading you may want to JOIN the HOTTEST THING GOING ON RIGHT NOW - United Games - Live Online Sports Play with your Favorite NFL TEAMS -- http: //RealTimeFantasySportsFootball.com - The latest in the area of Multi-Level Affiliate Marketing success that anyone can attain. Recent economic reality has shown that that anyone can now be extremely successful marketing a new and innovative online game concept that allows you to PLAY ALONG with your FRIENDS during any LIVE NFL GAMES - Soccer Coming Next - Then Basketball, Baseball, Hockey, Golf, Tennis, ETC with 'UNITED GAMES'. From the creators of the world's most successful 3-D Video Games on X-Box, Sony Playstation etc. NOW - the hottest game out there - PLAYING LIVE NFL Football games with your friends on your phone, tablet or PC - has finally arrived. You get paid for WATCHING ADS during your games and you are also rewarded for making the BEST COACHING CALLS for your team. You can actually HELP THEM WIN. NOT Fantasy Football in the traditional sense but you will get more of a charge out of playing this than any other activity under the sun - guaranteed. The APP is FREE for anyone to download anywhere in the world. The APP will also invite large numbers of players for you to meet and make new friends. The longer you play, the more you can earn in prizes and cash such as Big Screen TV's, Luxury Travel, Cars, Yachts, even that Dream Home you've always been wanting. ALL for FREE to download for customers. Never before has the average sports fan been given the chance to make as much money as the professional Sports Players - Until NOW! This book explains all about how to market this or any product by using the latest Internet tools such as The Power Lead System and Auto-Posting Software that helps your web sites get found on Google. The information comes from a 20 year veteran of Online Marketing and SEO. Using these techniques, the author has established success in several AFFILIATE MARKETING Companies over the years and has achieved multiple streams of income and wants the same for any of his readers. Book analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off. The lesson here is that to succeed today, due to the extreme new levels of competition for online dollars - you have to have not only the greatest product in the world - but you also have to have a system that finds other people faster than the others on the planet who also believe they have the greatest product in the world. It's just like the game of King Of The Hill on the Internet Today. This book is a Guerilla Marketing Course on how to get to the top of the hill and stay there, and by investing almost zero dollars to do so. Author has written several books about the Internet and how to use it to your advantage. Michael Mathiesen is also highly successful Network Marketer and has joined several opportunities that make him a monthly residual income from all over the planet. This book is really just the beginning demonstration of how the author gives his downline complete training and support which is the main essential ingredient to any Network Marketing Opportunity. Who is your upline and how much do they help YOU SUCCEED? This book is required reading for all of his downline because this system must be duplicatable which means that anyone can now succeed in Multi-level Marketing or Affiliate Marketing using these tools contained in this book. The trick is to get your downline to use them too. We demonstrate in this book clearly how we accomplish by using the most modern and unique new marketing tools.


Marketing Research And Modeling: Progress And Prospects

RRP $45.00

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Network Nations

RRP $317.99

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In Network Nations, Michele Hilmes reveals and re-conceptualizes the roots of media globalization through a historical look at the productive transnational cultural relationship between British and American broadcasting. Though frequently painted as opposites--the British public service tradition contrasting with the American commercial system--in fact they represent two sides of the same coin. Neither could have developed without the constant presence of the other, in terms not only of industry and policy but of aesthetics, culture, and creativity, despite a long history of oppositional rhetoric.

Based on primary research in British and American archives, Network Nations argues for a new transnational approach to media history, looking across the traditional national boundaries within which media is studied to encourage an awareness that media globalization has a long and fruitful history. Placing media history in the framework of theories of nationalism and national identity, Hilmes examines critical episodes of transnational interaction between the US and Britain, from radio's amateurs to the relationship between early network heads; from the development of radio features and drama to television spy shows and miniseries; as each other's largest suppliers of programming and as competitors on the world stage; and as a network of creative, business, and personal relationships that has rarely been examined, but that shapes television around the world. As the global circuits of television grow and as global regions, particularly Europe, attempt to define a common culture, the historical role played by the British/US media dialogue takes on new significance.


Small Business Marketing In A Week

RRP $19.99

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Marketing your small business just got easier

It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,

there's no customer to serve and the product or service becomes redundant.

Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.

You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed

to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in.

You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.

- Sunday: Preparing the ground

- Monday: Attracting the right type of customers

- Tuesday: Keeping your customers longer

- Wednesday: Increasing customer loyalty and purchasing frequency

- Thursday: Increasing the value of your sales

- Friday: Getting new clients and better clients, faster

- Saturday: Measuring and managing your marketing activities

About the Author

John Sealey has run his own small business for over 13 years, providing marketing services to a wide variety of SMEs. He is an acknowledged expert in local internet and mobile marketing.



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