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Sustainable Marketing

RRP $360.00

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<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;


Affiliate Marketing For Beginners

RRP $18.99

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Affiliate Marketing for Beginners: Simple, smart and proven strategies to make A LOT of money online, the easy way!!!!!!

Today only, get this Amazon bestseller for just $0.99. Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you heard of Affiliate marketing, but you just don't know where to start? Do you have a blog that you want to monetize but you just don't know how? Do you want to quit for job and live a life of financial freedom? Do you want to build an automatic money making machine that does everything automatically and just makes you money on autopilot? Well. Affiliate Marketing is for you!!!!Affiliate marketing is actually really simple; you promote, or even just mention someone else's product. Then someone comes along, clicks the link you provide, buys the product, and you get a commission on the sale, which is sometimes as high as 75% of the price of the product! Affiliate marketing can be a powerful tool to make large amounts of money, without doing a lot of work. However, while affiliate marketing is an easy concept, you need to know what you are doing. There are specific, proven strategies and steps that you must follow in order to build a successful affiliate marketing business online. Lots of people try affiliate marketing for the first time and fail, because they don't have the roadmap to follow. Well, not anymore!So whether you want to build an internet marketing empire that makes you a millionaire, or you just want to make some money from your blog on the side, this book is for you!!!!

Here Is A Preview Of What You'll Learn...

  • The Basics of Affiliate Marketing
  • How to find Affiliate Networks
  • How to find a profitable niche
  • how to build an affiliate blog in 9 easy steps
  • How to become a niche authority
  • How to Get Traffic in 7 easy steps
  • Much, much more!


Marketing Research And Modeling: Progress And Prospects

RRP $45.00

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Online And Social Networking Communities

RRP $272.99

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Online and Social Networking Communities is a professional guide written for educational practitioners and trainers who wish to use online communication tools effectively in their teaching. Focusing on the student experience of learning in online communities, it addresses 'web 2.0' and other 'social software' tools and considers the role these technologies play in supporting student learning and building learning communities.

The guide offers:

  • real-world case studies and quality research
  • must-have lists of useful resources
  • guidance on building and supporting online learning communities
  • discussion of how collaborative learning can be assessed
  • coverage of wikis, forums, blogging, instant messaging, Second Life, Twitter, desktop videoconferencing and social networking sites such as Facebook.

Online and Social Networking Communities helps educators and trainers develop a critical approach by exploring online learning from both the student's and educator's perspective. This practical guide provides the tools to help develop confident and thoughtful online educators, able to create successful and enjoyable learning experiences for their students.


Marketing Research The Second Pacific Rim Edition

RRP $29.95

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Marketing Research: The Second Pacific Rim edition reflects contemporary developments and examples in Marketing Research. The text maintains the strengths of the original Aaker, Kumar and Day text, and is presented in an engaging and accessible style. A visual map evolves throughout the text, guiding students through the entire marketing research process step by step. The text retains a clear focus on marketing research as a tool for helping organisations achieve their goals, and uses the macro-micro approach of reviewing the entire research process before considering each component part in detail. The focus is on understanding and conducting market research as the basis for making sound business decisions. FEATURES * Project workbook - to help students create their own market research project comprising a series of practical tips, checklists and worksheets * Practical industry profiles - examples from the Pacific Rim* Coverage of both qualitative and quantitative research methods* Variety of Pacific Rim cases, including 'Online Voting' and 'Coffee Connection' running cases.* Comprehensive text website houses additional resources for both instructors and students, including:* SPSS data sets for use with text exercises and cases* Interactive student quizzing for each chapter of the text.* To save students money, a value-packed version is also available with the following resources:* SPSS: Analysis without Anguish by Coakes* XSIGHT Student Version Software.



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